Not all Twitter accounts are worth your attention.
But the right ones?
They can change your business.
In this post, we’re skipping celebrities and meme pages.
These are the 10 accounts every solo founder should follow in 2025—because they teach, build, and grow in public.
Follow them.
Study their moves.
Steal their tactics.
Let’s dive in 🧠
1. Dan Koe (@thedankoe)
Niche: Creator Economy / Solo Philosophy
Followers: 525K
Why Follow:
Dan blends self-development, systems thinking, and digital business into a compelling solo creator philosophy. His threads feel like mini-manifestos—helping you think bigger while staying grounded in action.
How He Monetizes:
Courses, newsletters, and community membership centered on mindset, writing, and digital leverage.
Tactic to Steal:
Use signature frameworks (like “The 3 Laws of X”) to create structure, increase recall, and turn casual readers into loyal fans.
2. Justin Welsh (@thejustinwelsh)
Niche: Solopreneurship / LinkedIn & Twitter Growth
Followers: 534K+
Why Follow:
Justin is the blueprint for building a one-person, high-leverage online business. His threads are short, tactical, and repeatable — perfect for anyone building a solo brand with digital products.
How He Monetizes:
Courses, templates, and systems for LinkedIn growth, personal branding, and content creation.
Tactic to Steal:
Create a “content OS” that lets you repurpose your best ideas across platforms — like Justin does with threads, carousels, and newsletters all pulled from a single core idea.
3. Katelyn Bourgoin (@KateBour)
Niche: Marketing Psychology / Customer Research
Followers: 136K+
Why Follow:
Katelyn turns buyer psychology into highly shareable, immediately useful content. Her posts are sharp, fun, and rooted in real consumer behavior. If you want to sell better by understanding how people think — she’s a must-follow.
How He Monetizes:
Katelyn runs a newsletter (Why We Buy) and offers workshops, templates, and speaking gigs — all focused on decoding the customer brain. Her tone is casual but deeply insightful, making complex ideas simple.
Tactic You Can Steal:
Use “aha moments” backed by behavioral science. Drop a surprising stat or brain bias, then link it to your offer or insight — this makes your content feel both smart and practical.
4. Alex Hormozi (@AlexHormozi)
Niche: Business Models / Scaling / Money Psychology
Followers: 872K+
Why Follow:
Alex shares blunt, high-leverage business insights that cut through the noise. Whether you’re launching your first offer or scaling to 7 figures, his content teaches you how to think like a real operator.
How He Monetizes:
He sells books ($100M Offers, $100M Leads), runs Acquisition.com, and shares free content that feels more valuable than most paid courses. His signature style? Tactical, intense, and always ROI-focused.
Tactic You Can Steal:
Use bold, contrarian one-liners to hook attention — then back them up with frameworks or data. Hormozi’s content works because it’s both punchy and practical.
5. Sahil Bloom (@SahilBloom)
Niche: Business Strategy / Personal Growth
Followers: ~1M
Why Follow:
Sahil distills complex ideas—like investing, productivity, and decision-making—into short, powerful threads that stick. He’s the go-to if you want timeless principles with modern clarity.
How He Monetizes:
Sahil runs a newsletter with 500K+ readers, promotes sponsors, sells premium content (like Notion templates), and is actively involved in angel investing and syndicates. He turns attention into long-term leverage.
Tactic You Can Steal:
Use numbered mental models, habits, or “rules of life” to package your insights into bite-sized content readers want to save and share.
6. Dickie Bush (@dickiebush)
Niche: Digital Writing / Creator Systems
Followers: ~400K
Why Follow:
Dickie is a master of structured writing. He teaches creators how to build audience and influence through digital writing—especially long-form threads. If you want to write smarter and faster, he’s a must-follow.
How He Monetizes:
Co-founder of Ship 30 for 30, a cohort-based course on digital writing. He also sells templates, courses, and writing systems through his email list and brand partnerships.
Tactic You Can Steal:
Use recurring content formats like “3 frameworks I use every day” or “The Writing Flywheel” to create reusable, scalable content that builds authority.
7. Codie Sanchez (@Codie_Sanchez)
Niche: Boring Businesses / Wealth Building
Followers: 589K
Why Follow:
Codie built a massive brand by talking about “boring businesses”—think laundromats, vending machines, and car washes. Her posts blend finance, contrarian thinking, and practical business insights. If you’re a solo founder looking for cash-flow-first ideas, she delivers.
How She Monetizes:
She runs Contrarian Thinking, a media company with paid newsletters, courses, masterminds, and investing opportunities in small businesses.
Tactic You Can Steal:
Package your unconventional thinking as a movement. Codie didn’t just share info—she created a category. That’s what made her magnetic.
8. Arvid Kahl (@arvidkahl)
Niche: Bootstrapping / Indie SaaS
Followers: ~120K
Why Follow:
Arvid shares honest, behind-the-scenes lessons from building, selling, and teaching SaaS businesses as a solo founder. His tone is approachable, his advice is practical, and his focus is always on sustainable, long-term growth.
How He Monetizes:
Books, paid newsletters, courses, and coaching—especially around indie SaaS and building in public.
Tactic You Can Steal:
Document your journey. Instead of acting like an expert, be a fellow builder. Transparency builds trust—and trust builds audience.
9. Amanda Natividad (@amandanat)
Niche: Content Strategy / Marketing for Founders
Followers: ~130K
Why Follow:
Amanda brings clarity to content strategy. Her posts break down how founders and solo creators can actually use content to drive growth—not just get likes. Every tweet feels like a mini playbook.
How She Monetizes:
Head of Marketing at SparkToro and creator of a personal newsletter, workshops, and guest lectures. Her authority drives demand for consulting, speaking, and content audits.
Tactic You Can Steal:
Turn frameworks into repeatable content. Amanda uses formats like “Content-Led Growth in 3 Steps” or “Newsletter Funnel Breakdown” to create recognizable, valuable content every time.
10. George M (@GeorgeM_Growth)
Niche: Solo Business / Twitter Growth
Followers: 26K+
Why Follow:
George treats X like a startup—not a slot machine. His threads are sharp, data-driven, and grounded in real growth experiments. If you’re building a one-person business and want proof-backed tactics, this account is your unfair advantage.
How He Monetizes:
Founder of BuildSolo.io, a platform teaching solo founders how to grow like startups. He offers a system (The X Growth Playbook) and tools tailored for Twitter-first solopreneurs.
Tactic You Can Steal:
Treat your account like a product. George uses startup-style systems, strategic positioning, and lean growth loops to grow fast, without burning out or relying on viral luck.
Want to grow like these creators?
Don’t just scroll — build.
The X Growth Playbook shows you how to treat your Twitter account like a startup:
-
Proven templates
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Tactical frameworks
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A Notion system that scales with you
🎯 Built for solo founders who want followers, authority, and income — without burnout or fluff.
George Mastorakis is a digital marketer with 12+ years of experience in building and growing online businesses. From affiliate SEO sites and CPA funnels to agency work and leading growth at Synthesys from $0 to $1M ARR, he’s done it all. Today, he helps solo founders build a personal brand and scale their businesses using startup growth tactics he’s refined through years of hands-on experience.
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