Author: George Mastorakis
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Today, we’re diving deep into the fascinating world of Status Quo Bias and how you can use its power to create marketing campaigns that’ll have your audience eating out of your hand. 🍽️😋 First things first, let’s break down what this cognitive bias is all about. 🤓 💡 Status Quo Bias 101 Picture this: You’re…
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Hold onto your wallets, everyone! We’re diving into the wild growth story of Klarna, the Swedish fintech that’s been disrupting online payments and credit. With a $6.7B valuation and 150M active users, Klarna has become the undisputed king of Buy Now, Pay Later (BNPL). But how did they do it? Get ready to learn how…
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Hey there, growth enthusiasts! 👋 Get ready to have your socks knocked off by Miro, the virtual whiteboard that’s taking the business world by storm! 🌪️👔 With a mind-boggling $17.5B valuation and users in over 140 countries, Miro is like the Swiss Army knife 🔪 of remote collaboration But here’s the kicker: Miro wasn’t always the…
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Hey there, growth enthusiasts! 👋 Get ready to have your mind blown! 🤯 Grammarly, the writing assistant that’s got everyone talking, has skyrocketed from a humble startup to a $13 billion grammar juggernaut. 💸📈 With a jaw-dropping: 30 million daily active users 69% year-over-year growth 📈 6.9 million daily users in just 8 years 🚀 Grammarly…
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Hold onto your hats, growth enthusiasts! 🎩 We’re about to take a wild ride through Canva’s extraordinary journey from a humble idea to a $40B design powerhouse. 💡💰 With a mind-blowing 60M monthly users and a stunning 130% YoY growth, Canva is redefining the game for marketers. 🌍📊 But what’s the secret behind their success? 🤫 Buckle up…
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Hey there, growth enthusiasts! 👋 Buckle up for a mind-blowing journey through Stripe’s astronomical growth! 🎢 This payments trailblazer has captured millions of users in over 195 countries [1], processed a colossal $1 trillion in 2023 alone (around 1% of global GDP 🤯)[2], and achieved a staggering 25% growth rate in 2023 [2]. With a…
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Hey there, growth enthusiasts! 👋 Get ready to slack off with us (pun intended) as we unravel the incredible journey of Slack, the workplace communication tool that’s taken the world by storm! 🌍🚀 From a humble internal tool to a $27 billion behemoth [1], Slack’s growth has been nothing short of astronomical. The platform’s user base surged…
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Friends! Get comfy as we unpack how Airtable levelled-up 🏆 from a little-known spreadsheet underdog 🐶 to cloud software decacorn now valued at over $11 billion. 🤑 📈 Their journey from scrappy bootstrap 🥾 to decacorn status 🦄 is packed with battle-tested growth strategies for the taking! 💰 Let’s get into it! 👇 The Idea: Spreadsheets-Meet-Databases…
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Hey there, growth enthusiasts! 👋 Today we’ll talk about how the banking disruptor Revolut pulled off hockey stick growth to reach a $33B valuation! Hang tight cause this fintech unicorn’s sauce is juicy… The Idea 💡 So picture this: It’s 2015 and founder Storonsky just wants to travel without getting slammed by crap currency exchange…