Author: George Mastorakis
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Tired of throwing money at paid ads while watching your CAC skyrocket? Here’s a growth strategy that’s taking the SaaS world by storm: Community-Led Growth. Forget traditional marketing where you chase customers. We’re talking about building a movement where your users become your biggest growth engine. Ready to learn how Notion, Figma, and others built…
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Ever bought a new car and suddenly noticed the same model everywhere? Or learned a new word and started hearing it in every conversation? Welcome to the Baader-Meinhof Phenomenon! And guess what? It’s not just your imagination playing tricks on you. This fascinating psychological effect can be a powerful tool in your marketing arsenal. 🔍…
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Hey unicorns! 👋 Tired of burning cash on ads and waiting forever for customers to show up? Here’s a growth strategy that would make the ancient Greeks proud: The Trojan Horse Strategy. Forget traditional marketing and pushy sales tactics. We’re talking about conquering markets by giving away free tools your target customers already use every…
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This effect (known as the “genuineness bias” in social media psychology) taps into our brain’s ventral striatum – which gets notably more excited when we spot these unplanned moments amid perfectly curated content. It’s as if our minds are saying, “Finally… a genuine mistake that makes them human!“ When we spot these “accidents,” our brain’s…
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Hey unicorns! 👋 Sick of waiting forever for your SEO to kick in? We’ve got a trick up our sleeve that’s perfect for hustling startups and scrappy new businesses. It’s called the Barnacle Strategy, and it’s about to change your SEO game. Forget months of grinding. We’re talking instant ranking and visibility by riding on…
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Ever felt an irrational surge of pride after assembling a wobbly IKEA bookshelf? Or found yourself fiercely defending that slightly lopsided clay pot you made in a pottery class? Welcome to the IKEA Effect! And guess what? It’s not just about furniture or arts and crafts. This psychological phenomenon can be used in your marketing…
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Have you ever stumbled upon a bizarre ad that made you do a double-take? Or found yourself giggling at a completely nonsensical social media post from a brand? That’s strategic silliness in action. And guess what? It’s not just for class clowns and internet trolls. In the marketing world, strategic silliness is a powerful tool…
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Hey unicorns! 👋 Ready to launch your product into the stratosphere? Forget the fluff. We’re diving into the Product Hunt playbook – your ticket to explosive visibility. No secrets, just strategy. Learn how to turn the tech world’s favorite hunting ground into your launchpad for success. Let’s make some waves! 🌊 😱 What is the…
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Have you ever felt your heart race while watching a horror movie? Or do your palms sweat during a turbulent flight? That’s fear, baby. And guess what? It’s not just for adrenaline junkies and haunted houses. In the marketing world, fear is a powerful tool that can make your audience sit up, take notice, and,…
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Hey unicorns! 👋 Tired of self-proclaimed “viral gurus” spouting nonsense about magical growth hacks? Yeah, us too. Let’s cut the crap and talk real virality. No mystical formulas. No secret sauce. Just cold, hard math and proven strategies. We’re diving into the viral coefficient – the actual science behind explosive, word-of-mouth growth. Forget the fluff.…