Author: George Mastorakis
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Have you ever felt your heart race while watching a horror movie? Or do your palms sweat during a turbulent flight? That’s fear, baby. And guess what? It’s not just for adrenaline junkies and haunted houses. In the marketing world, fear is a powerful tool that can make your audience sit up, take notice, and,…
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Hey unicorns! 👋 Tired of self-proclaimed “viral gurus” spouting nonsense about magical growth hacks? Yeah, us too. Let’s cut the crap and talk real virality. No mystical formulas. No secret sauce. Just cold, hard math and proven strategies. We’re diving into the viral coefficient – the actual science behind explosive, word-of-mouth growth. Forget the fluff.…
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Have you ever noticed how a single beam of light in a dark room instantly draws your attention? It’s not just about brightness – it’s about focus. This phenomenon, where our attention is drawn to highlighted information while overlooking other details, is known as the Spotlight Effect – and it’s not just limited to literal…
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Hey unicorns! 👋 Ever wondered how some tech companies seem to be everywhere at once? Welcome to the power of API-driven growth! Prepare to explore how opening up your product can lead to explosive expansion. Ready to turn your startup into a thriving digital ecosystem? Let’s dive in! What is API-Driven Growth? API-driven growth is…
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The More You See, The More You’ll Be Have you ever found yourself humming a tune you initially disliked simply because you’ve heard it on the radio a dozen times? It’s not a coincidence, it’s psychology. This phenomenon, where repeated exposure to something increases our liking for it, is known as the Mere Exposure Effect…
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Have you ever noticed how a teacher’s belief in a student’s potential magically boosts their performance? It’s not magic, it’s psychology. This phenomenon, where expectations influence outcomes, is known as the Pygmalion effect – and it’s not just limited to the classroom. But hold on… How exactly do others’ expectations of us become self-fulfilling prophecies,…
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Hi there, unicorns! 👋 Today, we’re diving into Reddit’s growth playbook – the social news aggregator that revolutionized how we discover and consume content online. From a simple idea to solve content discovery woes to a $6.5 billion IPO valuation, Reddit has grown into one of the world’s largest online communities with over 1 billion…
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Hi there, unicorns! 👋 It feels great to be back in the saddle after a month-long holiday hiatus. We’ve missed you ❤️! Today, we’re diving into the growth playbook of Beehiiv – the newsletter platform that’s been causing quite a buzz in the creator economy. Fun fact: We’re not just talking about Beehiiv; we’re using…
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Ever found yourself buying a limited-edition item just because the countdown timer was ticking and the “Only 2 left in stock!” message was flashing? You’re not alone. This urgency-driven purchase is a classic example of FOMO – the Fear of Missing Out – in action. But wait a minute… Why does the threat of missing…
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Ever been asked for a tiny favor that somehow led to a much bigger commitment? That’s no accident. This subtle persuasion technique is known as the “foot-in-the-door” tactic. But wait… How does a small request pave the way for larger ones, and why is it so effective in marketing? The psychology of incremental compliance. Although…