Author: George Mastorakis
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Have you ever noticed how a single beam of light in a dark room instantly draws your attention? It’s not just about brightness – it’s about focus. This phenomenon, where our attention is drawn to highlighted information while overlooking other details, is known as the Spotlight Effect – and it’s not just limited to literal…
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Hey unicorns! 👋 Ever wondered how some tech companies seem to be everywhere at once? Welcome to the power of API-driven growth! Prepare to explore how opening up your product can lead to explosive expansion. Ready to turn your startup into a thriving digital ecosystem? Let’s dive in! What is API-Driven Growth? API-driven growth is…
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The More You See, The More You’ll Be Have you ever found yourself humming a tune you initially disliked simply because you’ve heard it on the radio a dozen times? It’s not a coincidence, it’s psychology. This phenomenon, where repeated exposure to something increases our liking for it, is known as the Mere Exposure Effect…
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Hey unicorns! 👋 Ready to turn FOMO into rocket fuel for user acquisition? Let’s examine the waitlist technique – a strategy that’s launched countless startups into the stratosphere. What is the Waitlist Growth Strategy? The waitlist strategy is a growth technique that creates demand through exclusivity. It offers early access to a limited group, driving…
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Have you ever noticed how a teacher’s belief in a student’s potential magically boosts their performance? It’s not magic, it’s psychology. This phenomenon, where expectations influence outcomes, is known as the Pygmalion effect – and it’s not just limited to the classroom. But hold on… How exactly do others’ expectations of us become self-fulfilling prophecies,…
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Hi there, unicorns! 👋 Today, we’re diving into Reddit’s growth playbook – the social news aggregator that revolutionized how we discover and consume content online. From a simple idea to solve content discovery woes to a $6.5 billion IPO valuation, Reddit has grown into one of the world’s largest online communities with over 1 billion…
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Hi there, unicorns! 👋 It feels great to be back in the saddle after a month-long holiday hiatus. We’ve missed you ❤️! Today, we’re diving into the growth playbook of Beehiiv – the newsletter platform that’s been causing quite a buzz in the creator economy. Fun fact: We’re not just talking about Beehiiv; we’re using…
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Ever found yourself buying a limited-edition item just because the countdown timer was ticking and the “Only 2 left in stock!” message was flashing? You’re not alone. This urgency-driven purchase is a classic example of FOMO – the Fear of Missing Out – in action. But wait a minute… Why does the threat of missing…
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Ever been asked for a tiny favor that somehow led to a much bigger commitment? That’s no accident. This subtle persuasion technique is known as the “foot-in-the-door” tactic. But wait… How does a small request pave the way for larger ones, and why is it so effective in marketing? The psychology of incremental compliance. Although…
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Hi there, unicorns! 👋 Today, we’re diving into Liquid Death’s growth playbook – and it’s not your typical tech startup story. While we usually explore software giants and apps, this time we’re cracking open a can of disruption in the water aisle. We decided to do that cause after researching their growth and marketing tactics,…