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Author: George Mastorakis


  • 🧠 The Lowball Pricing Effect: Anchoring Expectations, Influencing Perceptions 

    🧠 The Lowball Pricing Effect: Anchoring Expectations, Influencing Perceptions 

    June 21, 2024
    Psychology Playbooks

    Picture this scenario: You’re shopping for a new car, and you spot a sleek sedan with a price tag of $20,000. You don’t believe you will take this car for only $20.000. And suddenly.  The salesperson approaches you and says, “I have bad news! The price is $23,000. There was a mix up with the…

  • Robinhood’s Growth Playbook 🦄

    Robinhood’s Growth Playbook 🦄

    June 21, 2024
    Growth Playbooks

    Hello, growth enthusiasts!  This week, we are reveling the growth playbook of Robinhood – the fintech startup that changed the world of investing.  With a mission to democratize finance for all, Robinhood has reached over 22 million users and a valuation of $11.7 billion.  But the road to the top wasn’t always smooth, as the…

  • 🧠 The Framing Effect: Shaping Perceptions, Guiding Decisions 

    🧠 The Framing Effect: Shaping Perceptions, Guiding Decisions 

    June 14, 2024
    Psychology Playbooks

    Imagine you’re considering two investment opportunities: Option A: This portfolio has a 60% chance of gaining 20% in value and a 40% chance of losing 10%. Option B: This portfolio has a 40% chance of maintaining its current value and a 60% chance of increasing by 20%. Which one would you choose? If you’re like…

  • Netflix’s Growth Playbook 🦄

    Netflix’s Growth Playbook 🦄

    June 14, 2024
    Growth Playbooks

    Hello, growth enthusiasts!  Get ready to dive into the binge-reading growth story of Netflix – the streaming giant that revolutionized the entertainment industry. With over 220 million subscribers across 190 countries, Netflix has become a household name and cultural phenomenon.  But how did this company go from a DVD-by-mail service to a global powerhouse producing…

  • Typeform’s Growth Playbook 🦄

    Typeform’s Growth Playbook 🦄

    June 8, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋 Get ready to dive into the growth story of Typeform – the next-generation form builder. With over 135,000 paying customers, including big names like Forbes, HubSpot, and Slack, Typeform has become the go-to solution for creating engaging, conversational forms that people actually enjoy filling out. But how did this Barcelona-based…

  • 🧠 The Peak-End Rule: Memory Magic

    🧠 The Peak-End Rule: Memory Magic

    June 7, 2024
    Psychology Playbooks

    Remember that amazing concert where you were swaying to the rhythm of your favorite band? The music built to a crescendo, the lead singer belted out a spine-tingling high note, and the crowd went wild. Fast forward a few hours, and you’re recounting the experience to your friends. You gush about the electrifying finale and…

  • 🧠 The Halo Effect: The Power of Positive Impressions

    🧠 The Halo Effect: The Power of Positive Impressions

    May 31, 2024
    Psychology Playbooks

    Has this ever happened to you? You’re browsing your go-to online shop when you stumble upon a sleek new smartphone from a brand that’s never let you down. Maybe it was their user-friendly laptop that made you feel like a tech wizard, or their smartwatch that transformed you into a fitness guru overnight. Without a…

  • Intercom’s Growth Playbook 🦄

    Intercom’s Growth Playbook 🦄

    May 31, 2024
    Growth Playbooks

    Hello, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Intercom –the customer communication platform that has changed how businesses connect with their audience. With a $1.3 billion valuation, over 25,000 paying customers, and 600 million monthly active users, Intercom has cemented its position as a true SaaS unicorn. 🦄 But how did…

  • 🧠 The Reciprocity Principle: Why Giving is the Ultimate Marketing Strategy

    🧠 The Reciprocity Principle: Why Giving is the Ultimate Marketing Strategy

    May 25, 2024
    Psychology Playbooks

    Imagine you’re browsing your favorite online store, and a pop-up offers you a free e-book packed with expert advice related to your recent searches.  Intrigued, you download the guide and find yourself absorbed in its valuable insights.  A few days later, you receive a personalized email from the store, thanking you for your interest and…

  • Calendly’s Growth Playbook 🦄

    Calendly’s Growth Playbook 🦄

    May 24, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋 Get ready to dive into the fascinating story of Calendly – the scheduling platform that’s revolutionized how businesses and individuals manage their time. 🗓️  With an impressive $3 billion valuation and a massive user base, Calendly has become the go-to solution for seamless meeting coordination. But how did this Atlanta-based…

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