Author: George Mastorakis
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Have you ever noticed how some marketing messages just stick in your brain like glue? Chances are, those campaigns have used the power of the Rule of 3. But what is the Rule of 3? The rule of 3 is an age-old principle that states that things that come in threes are more satisfying, effective,…
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Hey there, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Duolingo, a Gen Z favorite language-learning app that changed how people learn a new language. 🌍 With a massive user base of 500 million and a valuation of $8 billion, it’s clear that Duolingo is doing something right. But, as we’ll…
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I am pretty sure you have experienced this scenario: You’re browsing through a SaaS product’s pricing page, trying to decide which plan to go for. Suddenly, you find yourself drawn to a particular option, even though it wasn’t your first choice. What just happened? Congrats, you’ve just been tricked by the Decoy Effect! This sneaky…
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Hey there, growth enthusiasts! 👋 Today we’re going on a wild ride through Wix’s journey, and it’s one heck of a rollercoaster. While they’ve hit insane heights with $1 billion in ARR and a $15 billion market cap, their path was littered with epic marketing fails. From a disastrous WordPress diss track that sparked an…
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You know that feeling when you read a headline or product description that just hits different? Like, it reaches into your soul, grabs you by the gut, and compels you to take action? That, is the magnetic power of Persuasive Wordplay in action. By strategically sprinkling in emotionally charged “power words,” clever marketers cast a…
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Hey there, growth enthusiasts! 👋 Get ready to have your mind blown by the growth story of Notion, the productivity tool that hits the ground running! With a $10 billion valuation and millions of users, Notion is the ultimate example of how to absolutely crush it with community-led growth. In this no-fluff, no-BS playbook, we’ll…
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You know that feeling when you’re on the fence about trying out a new product or service, and then suddenly, the company hits you with a “no-risk, money-back guarantee” offer? Your hesitation evaporates faster than a snowball in hell, and you’re like, “Screw it, let’s give this baby a whirl!” That, my friend, is the…
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Hey there, growth enthusiasts! Get ready to have your mind blown by the growth story of Headspace! This meditation app has skyrocketed to 3.3 million subscribers and a $3B valuation, and we’re here to uncover their secret sauce. No fluff, no BS, just real-life examples and hard data. From their content clusters to partnerships, we’ll…
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You know that feeling when you’re bingeing your favorite show, and the episode ends with a massive friggin’ cliffhanger? Your mind goes into straight-up meltdown mode, desperate to know what happens next. You literally can’t think about anything else until you get that sweet, sweet resolution. That nagging, insatiable curiosity gnawing at your brain? That’s…
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Hey there, growth enthusiasts! 👋 Get ready to have your mind blown by the story of Zapier’s rise to unicorn status! Zapier has soared from humble beginnings to a jaw-dropping $35M ARR, all thanks to its SEO-driven user strategy and other factors that we will discover in this article. With 7.3 million monthly visitors, Zapier…