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You know that feeling when you’re bingeing your favorite show, and the episode ends with a massive friggin’ cliffhanger? Your mind goes into straight-up meltdown mode, desperate to know what happens next.Β You literally can’t think about anything else until you get that sweet, sweet resolution. That nagging, insatiable curiosity gnawing at your brain? That’s…
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Hey there, growth enthusiasts! π Get ready to have your mind blown by the story of Zapier’s rise to unicorn status! Zapier has soared from humble beginnings to a jaw-dropping $35M ARR, all thanks to its SEO-driven user strategy and other factors that we will discover in this article. With 7.3 million monthly visitors, Zapier…
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Today, we’re diving deep into the fascinating world of Status Quo Bias and how you can use its power to create marketing campaigns that’ll have your audience eating out of your hand. π½οΈπ First things first, let’s break down what this cognitive bias is all about. π€ π‘ Status Quo Bias 101 Picture this: You’re…
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Hold onto your wallets, everyone!Β We’re diving into the wild growth story of Klarna, the Swedish fintech that’s been disrupting online payments and credit. With a $6.7B valuation and 150M active users, Klarna has become the undisputed king of Buy Now, Pay Later (BNPL). But how did they do it? Get ready to learn how…
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Hey there, growth enthusiasts!Β π Get ready to have your socks knocked off by Miro, the virtual whiteboard that’s taking the business world by storm! πͺοΈπ With a mind-boggling $17.5B valuation and users in over 140 countries, Miro is like the Swiss Army knife πͺ of remote collaboration But here’s the kicker: Miro wasn’t always the…
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Hey there, growth enthusiasts!Β π Get ready to have your mind blown! π€―Β Grammarly, the writing assistant that’s got everyone talking, has skyrocketed from a humble startup to a $13 billion grammar juggernaut. πΈπ With a jaw-dropping: 30 million daily active usersΒ 69% year-over-year growth π 6.9 million daily users in just 8 years π Grammarly…
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Hold onto your hats, growth enthusiasts!Β π©Β We’re about to take a wild ride through Canva’s extraordinary journey from a humble idea to a $40B design powerhouse.Β π‘π° With a mind-blowing 60M monthly users and a stunning 130% YoY growth, Canva is redefining the game for marketers. ππ But what’s the secret behind their success?Β π€« Buckle up…
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Hey there, growth enthusiasts! π Buckle up for a mind-blowing journey through Stripe’s astronomical growth! π’Β This payments trailblazer has captured millions of users in over 195 countries [1], processed a colossal $1 trillion in 2023 alone (around 1% of global GDP π€―)[2], and achieved a staggering 25% growth rate in 2023 [2].Β With a…
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Hey there, growth enthusiasts! π Get ready to slack off with us (pun intended) as we unravel the incredible journey of Slack, the workplace communication tool that’s taken the world by storm! ππ From a humble internal tool to aΒ $27 billion behemothΒ [1], Slack’s growth has been nothing short of astronomical.Β The platform’s user base surged…
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Friends!Β Get comfy as we unpack how Airtable levelled-up π from a little-known spreadsheet underdog πΆ to cloud software decacorn now valued at over $11 billion. π€Β π Their journey from scrappy bootstrap π₯Ύ to decacorn status π¦ is packed with battle-tested growth strategies for the taking! π°Β Letβs get into it! π The Idea: Spreadsheets-Meet-Databases…