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Ever been asked for a tiny favor that somehow led to a much bigger commitment? That’s no accident. This subtle persuasion technique is known as the “foot-in-the-door” tactic. But wait… How does a small request pave the way for larger ones, and why is it so effective in marketing? The psychology of incremental compliance. Although…
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Hi there, unicorns! 👋 Today, we’re diving into Liquid Death’s growth playbook – and it’s not your typical tech startup story. While we usually explore software giants and apps, this time we’re cracking open a can of disruption in the water aisle. We decided to do that cause after researching their growth and marketing tactics,…
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Hi there, unicorns! 👋 Today, we’re revealing Airbnb’s growth playbook – the home-sharing platform that revolutionized how we travel and experience new places. From a simple idea to solve accommodation woes to a $95 billion valuation, Airbnb has grown into the world’s leading short-term rental marketplace with millions of listings across the globe. But the…
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Ever stood in front of a wall of toothpaste options, overwhelmed and unsure which to choose? You’re not alone. This paralysis is a prime example of the “less is more” principle in action. But hold on a second… Why does limiting options lead to more sales, and how can marketers use this counterintuitive concept? The…
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Ever clicked on a “What type of person are you?” quiz and found yourself engrossed for 10 minutes? You’re not alone. This behavior is a prime example of micro-commitment quizzes in action. But wait a second… Why are these quizzes so addictive, and how can marketers take advantage of their power? The psychology of micro-commitments.…
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Hi there, unicorns! 👋 Today, we’re diving into Figma’s growth playbook – the design tool that’s revolutionized how we create and collaborate. From a simple idea to solve design collaboration to a $20B acquisition by Adobe, Figma has grown into the world’s leading design platform with millions of users across the globe. But the path…
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Have you ever envied your neighbor’s new car or dreamed of their luxury vacation photos on social media? You’re not alone. This behavior is a prime example of the Jones Effect in action. But hold on a second… Why do we constantly desire what others have? Enter the Jones Effect. This psychological principle suggests that…
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Hi there, unicorns! This week, we’re breaking down Spotify’s growth playbook – the music streaming giant that revolutionized how we consume tunes. From a simple idea to solve music piracy to a global phenomenon valued at over $30B, Spotify has grown into the world’s leading audio streaming platform with over 456 million users across 180+…
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Ever found yourself sticking with a gym membership you barely use or continuing to watch a TV series even though you’ve lost interest? You’re not alone. This behavior is a prime example of commitment bias in action. But wait a minute… Why do we keep committing to things that no longer serve us? Enter the…
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Hi there, unicorns! Today, we’re revealing TikTok’s growth playbook – the short-form video platform that’s revolutionized how people consume and create content. From its origins as a niche app for teens to a cultural juggernaut with over 1 billion users, TikTok’s case study is a must-read about digital growth. In this analysis, we’ll share the…