Hi there, unicorns! 👋 Today, we’re diving into Figma’s growth playbook – the design tool that’s revolutionized how we create and collaborate. From a simple idea to solve design collaboration to a $20B acquisition by Adobe, Figma has grown into the world’s leading design platform with millions of users across the globe. But the path…

Hi there, unicorns! This week, we’re breaking down Spotify’s growth playbook – the music streaming giant that revolutionized how we consume tunes. From a simple idea to solve music piracy to a global phenomenon valued at over $30B, Spotify has grown into the world’s leading audio streaming platform with over 456 million users across 180+…

Hi there, unicorns! Today, we’re revealing TikTok’s growth playbook – the short-form video platform that’s revolutionized how people consume and create content. From its origins as a niche app for teens to a cultural juggernaut with over 1 billion users, TikTok’s case study is a must-read about digital growth. In this analysis, we’ll share the…

Hi there, unicorns! 👋 This week, we’re exposing Uber’s growth playbook – the ride-hailing giant that disrupted urban transportation. From a simple idea to solve a taxi problem on a snowy night in Paris, Uber has grown into a global phenomenon valued at more than $140B. But the road to the top wasn’t always smooth.…

Hello, growth enthusiasts!  This week, we are reveling the growth playbook of Robinhood – the fintech startup that changed the world of investing.  With a mission to democratize finance for all, Robinhood has reached over 22 million users and a valuation of $11.7 billion.  But the road to the top wasn’t always smooth, as the…

Hello, growth enthusiasts!  Get ready to dive into the binge-reading growth story of Netflix – the streaming giant that revolutionized the entertainment industry. With over 220 million subscribers across 190 countries, Netflix has become a household name and cultural phenomenon.  But how did this company go from a DVD-by-mail service to a global powerhouse producing…

Hey there, growth enthusiasts! 👋 Get ready to dive into the growth story of Typeform – the next-generation form builder. With over 135,000 paying customers, including big names like Forbes, HubSpot, and Slack, Typeform has become the go-to solution for creating engaging, conversational forms that people actually enjoy filling out. But how did this Barcelona-based…

Hello, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Intercom –the customer communication platform that has changed how businesses connect with their audience. With a $1.3 billion valuation, over 25,000 paying customers, and 600 million monthly active users, Intercom has cemented its position as a true SaaS unicorn. 🦄 But how did…

Hey there, growth enthusiasts! 👋 Get ready to dive into the fascinating story of Calendly – the scheduling platform that’s revolutionized how businesses and individuals manage their time. 🗓️  With an impressive $3 billion valuation and a massive user base, Calendly has become the go-to solution for seamless meeting coordination. But how did this Atlanta-based…

Hey there, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Duolingo, a Gen Z favorite language-learning app that changed how people learn a new language. 🌍 With a massive user base of 500 million and a valuation of $8 billion, it’s clear that Duolingo is doing something right.  But, as we’ll…