Hi there, unicorns! This week, we’re breaking down Spotify’s growth playbook – the music streaming giant that revolutionized how we consume tunes. From a simple idea to solve music piracy to a global phenomenon valued at over $30B, Spotify has grown into the world’s leading audio streaming platform with over 456 million users across 180+…

Hi there, unicorns! Today, we’re revealing TikTok’s growth playbook – the short-form video platform that’s revolutionized how people consume and create content. From its origins as a niche app for teens to a cultural juggernaut with over 1 billion users, TikTok’s case study is a must-read about digital growth. In this analysis, we’ll share the…

Hi there, unicorns! 👋 This week, we’re exposing Uber’s growth playbook – the ride-hailing giant that disrupted urban transportation. From a simple idea to solve a taxi problem on a snowy night in Paris, Uber has grown into a global phenomenon valued at more than $140B. But the road to the top wasn’t always smooth.…

Hello, growth enthusiasts!  Get ready to dive into the binge-reading growth story of Netflix – the streaming giant that revolutionized the entertainment industry. With over 220 million subscribers across 190 countries, Netflix has become a household name and cultural phenomenon.  But how did this company go from a DVD-by-mail service to a global powerhouse producing…

Hey there, growth enthusiasts! 👋 Get ready to dive into the growth story of Typeform – the next-generation form builder. With over 135,000 paying customers, including big names like Forbes, HubSpot, and Slack, Typeform has become the go-to solution for creating engaging, conversational forms that people actually enjoy filling out. But how did this Barcelona-based…

Hello, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Intercom –the customer communication platform that has changed how businesses connect with their audience. With a $1.3 billion valuation, over 25,000 paying customers, and 600 million monthly active users, Intercom has cemented its position as a true SaaS unicorn. 🦄 But how did…

Hey there, growth enthusiasts! 👋 Get ready to dive into the fascinating story of Calendly – the scheduling platform that’s revolutionized how businesses and individuals manage their time. 🗓️  With an impressive $3 billion valuation and a massive user base, Calendly has become the go-to solution for seamless meeting coordination. But how did this Atlanta-based…

Hey there, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Duolingo, a Gen Z favorite language-learning app that changed how people learn a new language. 🌍 With a massive user base of 500 million and a valuation of $8 billion, it’s clear that Duolingo is doing something right.  But, as we’ll…

Hey there, growth enthusiasts! 👋 Today we’re going on a wild ride through Wix’s journey, and it’s one heck of a rollercoaster.  While they’ve hit insane heights with $1 billion in ARR and a $15 billion market cap, their path was littered with epic marketing fails. From a disastrous WordPress diss track that sparked an…