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Category: Growth Playbooks


  •  Wix Growth Playbook 🦄

     Wix Growth Playbook 🦄

    May 11, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋 Today we’re going on a wild ride through Wix’s journey, and it’s one heck of a rollercoaster.  While they’ve hit insane heights with $1 billion in ARR and a $15 billion market cap, their path was littered with epic marketing fails. From a disastrous WordPress diss track that sparked an…

  • Notion Growth Playbook 🦄

    May 4, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋  Get ready to have your mind blown by the growth story of Notion, the productivity tool that hits the ground running! With a $10 billion valuation and millions of users, Notion is the ultimate example of how to absolutely crush it with community-led growth. In this no-fluff, no-BS playbook, we’ll…

  • Headspace’s Growth Playbook 🦄

    Headspace’s Growth Playbook 🦄

    April 27, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! Get ready to have your mind blown by the growth story of Headspace! This meditation app has skyrocketed to 3.3 million subscribers and a $3B valuation, and we’re here to uncover their secret sauce.  No fluff, no BS, just real-life examples and hard data. From their content clusters to partnerships, we’ll…

  • Zapier’s Growth Playbook 🦄

    Zapier’s Growth Playbook 🦄

    April 19, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋 Get ready to have your mind blown by the story of Zapier’s rise to unicorn status! Zapier has soared from humble beginnings to a jaw-dropping $35M ARR, all thanks to its SEO-driven user strategy and other factors that we will discover in this article. With 7.3 million monthly visitors, Zapier…

  • Klarna’s Growth Playbook 🦄

    Klarna’s Growth Playbook 🦄

    April 12, 2024
    Growth Playbooks

    Hold onto your wallets, everyone!  We’re diving into the wild growth story of Klarna, the Swedish fintech that’s been disrupting online payments and credit. With a $6.7B valuation and 150M active users, Klarna has become the undisputed king of Buy Now, Pay Later (BNPL). But how did they do it? Get ready to learn how…

  • Miro’s Growth Playbook 🦄: From humble sticky notes to $17B Unicorn! 💸

    Miro’s Growth Playbook 🦄: From humble sticky notes to $17B Unicorn! 💸

    April 6, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋 Get ready to have your socks knocked off by Miro, the virtual whiteboard that’s taking the business world by storm! 🌪️👔 With a mind-boggling $17.5B valuation and users in over 140 countries, Miro is like the Swiss Army knife 🔪 of remote collaboration But here’s the kicker: Miro wasn’t always the…

  • Grammarly’s Growth Playbook 🦄: From Startup to $13B Unicorn! 💸

    Grammarly’s Growth Playbook 🦄: From Startup to $13B Unicorn! 💸

    March 30, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋 Get ready to have your mind blown! 🤯  Grammarly, the writing assistant that’s got everyone talking, has skyrocketed from a humble startup to a $13 billion grammar juggernaut. 💸📈 With a jaw-dropping: 30 million daily active users  69% year-over-year growth 📈 6.9 million daily users in just 8 years 🚀 Grammarly…

  • Canva’s Growth Playbook 🦄: From Simple Design Tool to $40B Creative Giant 💸

    Canva’s Growth Playbook 🦄: From Simple Design Tool to $40B Creative Giant 💸

    March 23, 2024
    Growth Playbooks

    Hold onto your hats, growth enthusiasts! 🎩  We’re about to take a wild ride through Canva’s extraordinary journey from a humble idea to a $40B design powerhouse. 💡💰 With a mind-blowing 60M monthly users and a stunning 130% YoY growth, Canva is redefining the game for marketers. 🌍📊 But what’s the secret behind their success? 🤫 Buckle up…

  • Stripe’s Growth Playbook 🦄: From 7 Lines of Code to a $95B Behemoth 💸

    Stripe’s Growth Playbook 🦄: From 7 Lines of Code to a $95B Behemoth 💸

    March 16, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋 Buckle up for a mind-blowing journey through Stripe’s astronomical growth! 🎢  This payments trailblazer has captured millions of users in over 195 countries [1], processed a colossal $1 trillion in 2023 alone (around 1% of global GDP 🤯)[2], and achieved a staggering 25% growth rate in 2023 [2].  With a…

  • Slack’s Growth Playbook: From Internal Tool to $27B Behemoth

    Slack’s Growth Playbook: From Internal Tool to $27B Behemoth

    March 9, 2024
    Growth Playbooks

    Hey there, growth enthusiasts! 👋 Get ready to slack off with us (pun intended) as we unravel the incredible journey of Slack, the workplace communication tool that’s taken the world by storm! 🌍🚀 From a humble internal tool to a $27 billion behemoth [1], Slack’s growth has been nothing short of astronomical.  The platform’s user base surged…

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